The realm of exchange-traded funds (ETFs) is experiencing a remarkable transformation as key players in the market initiate significant fee reductions aimed at attracting investor interest and strengthening their competitive positionsA notable example occurred on October 9, when Huaxia Fund announced substantial cuts to the fees for its flagship product, the Huaxia ChiNext 100 ETF (159957), along with its associated fundsThis strategic move reduced management and custody fees to some of the lowest levels in the industry, setting a precedent for other fund companies to follow.

This fee reduction trend is not isolated to Huaxia FundOther major players, including Penghua Fund and Guotai Fund, have also adjusted their ETF fee structures to lower investment costs for investorsThe overarching goal of these initiatives is to attract a broad spectrum of medium- to long-term capital into public investment funds, particularly those focused on equity assetsSuch a shift could potentially reshape the investment landscape in China, offering new opportunities for both seasoned and novice investors.

Specifically, Huaxia Fund's reported fee cuts include a decrease in the management fee from 0.50% to an impressive 0.15%, alongside a reduction in the custody fee from 0.10% to 0.05%. These adjustments position the Huaxia ChiNext 100 ETF among the most competitively priced offerings in the marketEstablished in December 2017, this ETF has witnessed extraordinary growth, surging from an initial asset size of 248 million yuan to a remarkable 2.645 billion yuan by mid-2024—an astounding increase of over 967%. Such growth underscores not only the ETF's appeal but also its robust presence in the market.

Performance metrics further bolster the fund's reputationAccording to its semi-annual report, by June 30, the fund achieved an impressive return of 8.79%, while its benchmark index experienced a decline of 5.27%. This translated into an excess return of 14.06%, highlighting the efficacy of the fund’s investment strategy and providing reassurance to investors about their choices.

The trend of fee reductions is gaining momentum across the ETF landscape, with a wide array of funds participating in this competitive wave

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For instance, just a day before Huaxia Fund's announcement, Penghua Fund reported similar reductions for its Penghua CSI 300 ETFThey lowered management fees from 0.5% to 0.15% and custody fees from 0.1% to 0.05%. Guotai Fund followed suit by adjusting the fee structure for its CSI 300 Enhanced Strategy ETF, slashing the annual management fee from 1% to 0.50%, effective October 8.

Interestingly, this movement is not limited to passive tracking funds; actively managed equity funds are also joining the frayOn the same day, Southern Fund announced reductions for its Southern HaoSheng Steady Preference 6-Month Holding Period Fund of Funds (FOF), cutting management fees from 0.8% to 0.4% and custody fees from 0.15% to 0.05%, effective October 10. This trend underscores a broader industry shift towards reducing costs and enhancing value for investors.

The ETF market has emerged as a crucial vehicle for capital allocation, experiencing unprecedented trading volumesOn October 8 alone, 11 stock-type ETFs surpassed trading volumes of over 10 billion yuan, reflecting a robust appetite for ETF investmentsNotably, the Chuangye ETF (159915) achieved a staggering trading volume of 47.486 billion yuan, indicative of strong market sentiment toward ChiNext assetsAdditionally, the CSI 300 ETF (510300) rallied with a considerable turnover of 38.304 billion yuan, showcasing investor interest in blue-chip stocks.

Moreover, technology-focused ETFs, such as the Star Market 50 ETF (588000), the Hang Seng Internet ETF (513330), and the Hang Seng Technology Index ETF (513180), also recorded trading volumes exceeding 20 billion yuanThis influx of transactions highlights a growing investor focus on emerging industries and technology sectors, revealing a shift towards more dynamic asset allocation strategies.

As of October 9, trading momentum remains strong, with key ETFs—including the Chuangye ETF, Star Market 50 ETF, and CSI 300 ETF—continuing to surpass 20 billion yuan in trading volume

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